Thursday, July 21, 2011

I Don't "Like" You

With the emergence of the new search engines intergrating Twitter and Facebook is going to get a lot more competitive to be "liked". Marketers have to find different ways to stand out from the competition in order to be liked. If you own a blog or are starting a blog here are some things that you need to be aware of.

-Install a Like button on Your Blog or Website
Believe it or not the popular "Like or Recommend" button has become the norm. If you don't have a like button how are people going to interact with you. The search engines are going crazy with the amount of "likes" that people are getting.

Liking shows that there is valuable content
Have you ever been to a website and saw the amount of likes that they got. It completely blows my mind because "liking" has become something of value. What is new to marketers is that liking has been around for years. Due to Facebook, it's become the new IT thing.

Being liked goes beyond an interpersonal relationship

Do you remember the good ol' days when you when to you corner store and everyone love to hear about your day and how everything going. Being liked was something that took months or even years to obtain. You need to go beyond just getting liked and actually listen to the customer.

In today's environment, people has this notion that when you are liked on your webpage that they expect you to like them back. Even so continue to form a relationship with them. Find out more about them and not just continue to sell them every product out of the blue.

Being liked is a hard thing to obtain but when you provide valuable content and go beyond the norm is a great thing. The words " I Don't Like You" mean nothing to the marketer if they can create a relationship to where the customer can trust you and you can truly show that you care about them.

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